BOWIE EXPANDS INTO DIVERSE MARKETS
LAKE CITY – Opportunities multiply as they are seized at Bowie International LLC, which has remained true to its mobile veterinary unit roots, while expanding into new ventures, from sports car kits to animal control systems.
“The businesses we’ve acquired recently were strong companies before, and we’re making them even better,” said Steve Sinnard, executive vice president of Bowie International, which boasts more than 50 years of fiberglass manufacturing expertise.
The company’s history dates back to1960, when Bowie Manufacturing Inc., was founded in Lake City by a local veterinarian. Dr. M.C. Bowie was frustrated by working out of his car when making veterinary calls. Bowie Manufacturing became the first company to manufacture a mobile veterinary clinic out of fiberglass. The company, which became known for its chassis-mounted units, broke new ground again in 1969 when it introduced vet units that slipped into pickup truck beds.
After Scranton Manufacturing Co. purchased Bowie in 2007, the company grew from 15 employees to over 40 employees today. The team’s expertise in fiberglass has allowed Bowie to move into many new directions in recent years, thanks to the acquisition of Custom Fiberglass Coaches, which supplies animal control units.
Diversifying the company’s customer base has been vital to Bowie as veterinary medicine has changed, Sinnard said. “There are fewer large-animal practitioners today, so it has made sense for us to pursue other revenue streams while still manufacturing the mobile vet units.”
TRANSPORTING ANIMALS SAFELY
Custom Fiberglass Coaches is another recent addition that fits well with Bowie’s manufacturing capabilities. In 2008, Bowie acquired this Florida company, which sold animal control units primarily in the southeastern United States.
Today, Bowie employees manufacture these durable, chassis-mounted fiberglass bodies for transport vehicles that are used by animal control agencies, police departments, animal shelters and wildlife conservationists. The units, which are available with air conditioning, heating, lighting packages and Backsaver hoists to load large, heavy animals, range from $10,000 to $20,000.
“We’re expanding the market for Custom Fiberglass Coaches to Texas, the western United States, the Northeast and the Midwest,” Sinnard said.
Bowie has also developed another animal transport system, thanks to Monty Rohrbeck, an avid hunter who manages the Lake City plant. His compact, portable kennel called “The Companion” includes room for hunting dogs in the lower part, along with a gun storage area in the top of the fiberglass unit.
“Each unit fits in the back of a pickup truck and can be transferred from truck to truck, which is a big plus with buyers,” Rohrbeck said.
MOBILE VET UNITS EVOLVE
Providing unique solutions for customers has long been a hallmark of Bowie, which continues to offer new innovations for its mobile veterinary units that are sold across the United States and Canada. While the company only produced a chassis-mounted fiberglass mobile veterinary clinic in the early years, today Bowie manufactures a variety of units that can slip into different types of trucks, from mid-sized pickups to extended-cab vehicles and other models. Bowie also manufactures the DIPLOMAT II, a slide-in unit that’s compact enough to fit into the back of sport-utility vehicles and mini vans.
“These units are a veterinarian’s office on wheels,” said Sinnard. Bowie’s 2008 acquisition of Iowa-based Porta-Vet, of Hudson, brought together more than 90 years of veterinary mobile manufacturing experience. “The vet units have always been a successful part of our business.”
In the last few years, Bowie has made a number of improvements on its mobile vet units, including redesigned electrical systems, complete with bright LED lights that make it easier to work at night. Depending on the model, units can range from $2,995 to $21,000 and can include refrigeration for medications, a water system, room for x-ray equipment.
While it’s not uncommon for units to last up to 20 years, many clients trade every three to five years, said Sinnard. Bowie reconditions used mobile veterinary units for resale, with warranties.
FUTURE FOCUS
Bowie’s ability to provide quality products and service is enhanced by the company’s sizeable number of long-time employees.
“The diversification keeps the work interesting,” said Gary “Rowdy” Reicks, a parts specialist and customer service manager who has worked at Bowie for nearly 45 years.
Lake City is a good base of operations for the company, because the employees have a strong Midwestern work ethic, said Sinnard, who is optimistic about the future.
“Sales have been positive and the prospects for growth are outstanding as we enhance our technologies and continue to find new product lines to develop,” he said.